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Where Needed Most4 min read


Giving Tuesday is today. No, really!

Kelsey Campbell
May 05, 2020

Being in quarantine and social distancing have blurred the lines between days and weeks. To be honest, I’m not sure if we’re still in April anymore or if we’re at the end of May.

You probably feel the same. The months seem to drag but also fly by at the same time. And you may have been just as surprised as I was when I heard that Giving Tuesday was coming up.

Your months and days couldn’t be that mixed up, could they? Isn’t Giving Tuesday usually after Thanksgiving?

Yes! But it’s also today!

Because, as you know, these are unprecedented times. People are struggling to survive now more than ever due to the coronavirus. And since Giving Tuesday is all about generosity and helping others, it’s coming TWICE this year.

When you donate today on May 5, which has been dubbed #GivingTuesdayNow, your donation will DOUBLE thanks to a special matching gift!

You’ll help rescue twice as many people suffering amid the coronavirus like Dao.

Dao is an elderly grandmother living in Thailand whose name we’ve changed to protect her privacy. Just before the coronavirus pandemic broke out, Dao’s children went out of the province looking for work. Now, because of the lockdown, they can’t get back to her.

“I am on my own,” she said. “I had run out of food, and the little work I used to do I can’t do anymore because of COVID-19.”

Dao is starving. And she’s not the only one. She lives in a slum community made up largely of children and the elderly. Since the slum is not officially recognized as part of the city, the people living there don’t qualify for any kind of government assistance.

In Dao’s words, they are own their own. But they don’t have to be. You can come alongside people like Dao and give them the lifesaving aid they need to survive.

Your gift will help provide aid like emergency food, hand sanitizers, and masks to the vulnerable people in Dao’s neighborhood as well as in some of the other most impoverished places around the globe.

You’ll also help families right here in the U.S. by providing aid like food for people who are out of work and hygiene kits for individuals most at-risk of catching the coronavirus. Additionally, you’ll help erase our budget shortfall caused by canceled fundraising events so we can continue meeting urgent needs.

And you can make 2X the impact because World Help Board members have committed to match your special #GivingTuesdayNow gift! Each dollar you give will DOUBLE up to $235,000. So, every $8 will help provide lifesaving aid to TWO people instead of only one.

We’re all feeling a little disoriented these days when it comes to our normal routine. But at least most of us are still able to have three meals a day. Many people are still able to work, even if a typical work day looks a little different.

But, imagine realizing you have no way to put food on the table for your family. Imagine losing the small income you once had. Imagine not being able to care for your elderly parents or young children.

This #GivingTuesdayNow, you can help families like the ones living in the slums of Thailand … or in Guatemala, Uganda, India, and right here in America.

Today isn’t just any Tuesday. It’s the day your DOUBLED gift can help save lives.

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