We believe the church is God’s chosen means to bring healing and restoration to a broken world. Since the early days of our work, we have purposed to keep the church at the center of our strategy for reaching communities.
Churches have the organizational capacities to educate, inspire, mobilize, and equip people to better understand the need to go beyond Sunday’s four walls for the sake of the Gospel.
In the next five years, we hope to forge even more partnerships with churches of all shapes and sizes. We will do this through providing educational and promotional resources, personalized project proposals, increased trip opportunities, and event-planning assistance.
A Ugandan women studying the Bible at a church supported by World Help (Uganda, 2013)
A young lady on a missions trip to World Help’s partner children’s program (Kilgali, Rwanda, 2014)
A distinguishing benefit that World Help offers churches is the ability to provide customizable support for projects and events. We value this ability and desire to see it grow significantly in the years to come. Churches that are empowered to accomplish their mission, energize their congregations, and see the hand of God at work are the ones who experience the most success.
The reason is simple—they have been allowed to do what they do best. These are the churches that remain invested long term; the ones that are more likely to contribute to multiple projects. Expanding our engagement in this area is a worthwhile investment in the body of Christ as well as the cause of the poor and the fatherless. Together, we can accomplish much.
World Help’s vision for growth intentionally targets areas in which we can better engage our supporters. We are passionate about interacting with each donor in accordance with their needs, taking great care to communicate how valuable they are to our mission and to the greater work that God is doing around the world.
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To accomplish this, we will afford special attention to the diversity of our donors, taking into account varying life experiences, backgrounds, avenues of interest, and other unique facets that directly affect how our relationship develops. These are small details that carry tremendous implications. Each and every intentional, personalized interaction builds trust and, in turn, cultivates authentic loyalty.
A wide range of sharable media (project and fundraising videos, featured stories, printed updates, web campaigns, and event-planning material) will be offered and continually improved so donors can stay constantly connected to the impact of their investments while being offered inspiring avenues to get involved. Technological advancements over the past decade have brought an incredible sense of connectedness to the world.
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World Help values the possibilities of this growth but believes that personal, face-to-face communication should never be dismissed in the name of convenience. We plan to improve our accessibility to individual donors in the coming years by planting key World Help representatives in strategic regions across the country.
Our desire through this model is to cultivate authentic relationships and provide personal assistance and support for our most active donor bases.
Kevin Foster and Charles Billingsly dedicating causelife village (Hope of Life, Guatemala, 2013)
Rebecca Rogers on a trip to Rwanda (Kigali, Rwanda, 2013)
A story can inspire. A video can stir. A fundraising appeal can engage. But a trip . . . a trip can change someone’s life.
Perhaps the most meaningful way to acquire, engage, and retain donors has been through offering volunteer trip opportunities. A supporter who is able to see and touch the needs firsthand and experience the hope of their impact, is a supporter who becomes invested long term.
Through the expansion of trip opportunities to countries like Guatemala, Peru, India, Uganda, Rwanda, and more, individuals and groups nationwide will be able to actively participate in our work in a meaningful way.
The number of trip opportunities as a whole will also increase to accommodate the rising inquiries for participation. In addition, the quality of these trips will be improved to offer specific opportunities for World Help bloggers, key donors, and others who desire to actively partner with us in advocating for the least of these. Along with them, our own creative staff will undoubtedly benefit from more exposure to the field, gaining regular access to stories and updates that can be actively shared with our donor community.
The corporate landscape is shifting rapidly to accommodate the growing demand for businesses to adopt social good initiatives as a part of their organizational identity. In recent years, World Help has seen a dramatic increase in corporate interest as companies of all shapes and sizes seek to find a cause that their staff (and shareholders) can support wholeheartedly.
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The variety of projects we offer provide a great array of customizable project options. Cultivating these opportunities will require that we create updated resource and proposal materials, introduce corporate partnership protocols, brand consistency guidelines, and direct assistance in the implementation of cooperative campaigns. The goal of each of these improvements is to intentionally align ourselves to respond to the needs of businesses with outstanding professionalism and personalized accommodation.
President of One Source Communications Mike Aman & Cyrus Mad-Bondo (Greenville, North Carolina, 2013)